"The Groke" Moomin t-shirt

Apart from being a chilling character, the Groke is also obviously very cool, since she’s definitely one of our most popular prints. Maybe the Groke’s popularity stems from it’s mysteriousness, we don’t really know much about her, do we?

Our t-shirts are made of recycled fabrics from Pure Waste, a Finnish company that specializes in using recycled materials. The fabric is 60% recycled cotton and 40% recycled polyester. The cotton is cutting waste collected from sewing factories or discarded clothes and the polyester comes from disposable PET bottles. The colour of the product is defined based on the collected waste, so there is no need to use dyes. Chemicals are not used in any other production phase either. The manufacturing of this fabric creates 50% less carbon dioxide emissions and consumes 99.9% less water than corresponding products made of virgin materials.

We add prints to our products ourselves in our studio in Lauttasaari, Helsinki.